In collaboration with St. Germain, Martini
A Brera e’ primavera
Period: April 2024
Location: Milano, Brera
FORMAT
In the historic Brera district
The first edition of a unique new festival comes to life in the historic Brera district, one of Milan’s most iconic and charming locations, known for its vibrant atmosphere.
This open-air event, set in the bustling heart of the city, celebrates emerging talents in both music and stand-up comedy.
With the evocative backdrop of Brera and a rich program of performances, the festival is set to become an unmissable event for fans of culture, entertainment, and innovation.
Activities
A Brera e’ primavera
- More than 14K samples of St-Germain Hugo distributed and tasted
- + 150% product sales
- 50 bands and 50 stand-up comedians playing and performing live during a 3 day program
- Brera – 1 cool neighbourhood activated
- 6 bar/restaurants involved
- City Patronage
