In collaboration with: St-Germain
BNL Internationals of Italy Tennis Tournament 2025
Periodo: Period: April 29 – May 18, 2025
Location: Foro Italico
FORMAT
St-Germain Riviera Club
At the 2025 Internazionali BNL d’Italia, St-Germain brings the timeless charm of the French Riviera to the vibrant world of tennis.
For the second time, St-Germain returns to the Internazionali BNL d’Italia with two tailor-made activations inside the tennis village.
The goal: to blend St-Germain’s refined French craftsmanship with the energy of sport, creating a multisensory journey where elegance meets emotion.
Activities
Refresh your aperitif at IBI 2025:
2 dedicated areas – the St-Germain Riviera Club, located in the heart of the Internazionali village, was the most visible activation of all. The LEA Terrace, reserved for VIP guests, sponsors, and celebrities, was not open to the general public
Thanks to 6 additional events organized across Rome, we exceeded our sampling goals for the iconic St-Germain Hugo cocktail.
We engaged nearly half of the entire audience attending the Internazionali BNL d’Italia.
In collaboration with: St-Germain
Tennis Internationals 2024 – BNL
Location: Roma, Foro Olimpico
Period: April 2024
FORMAT
St-Germain as the protagonist
The allure of elite sports meets the elegance of the iconic St-Germain liqueur. During the Tennis Internationals, St-Germain takes center stage with a unique activation celebrating taste, style, and sophistication. Dedicated areas allow guests to fully immerse themselves in the St-Germain experience, offering a 360-degree celebration of its essence.
Activities
Official aperitif of the tournament
- Over than 85K sample distributed and more than 8K cocktails served
- Engaged 45% of total attendance
