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TASTE FESTIVALS

We have been holding the exclusive licence for Taste Festivals in Italiy since 2010. Lincensor became IMG-Endevour in 2014.
After 9 editions of Taste of Milano and 7 of Taste of Roma, we have wecomed in the years over 500.000 paying visitors, hundreds of top chefs, pizzaioli, pastry chefs, barman, wine producers and producers of delicacies from all
over Italy.
We are connected to the global network of 15 festivals around the world and liaise with global sponsors on a daily basis.

TASTE ON TOP

Unusual, inaccessible and fascinating places, but also unusual points of view, unprecedented and exclusive perspectives on known corners of a city or a place. Food as a moment of sociability and sharing. The stories of those who produce, those who transform and those who enjoy merge to create precious memories. The environment that pampers and welcomes. With Taste OnTop we want to bring taste into unique spaces that are hardly accessible to the public and that our format enhances to the maximum. We want to offer memorable experiences starting from good drinking and eating, in a tasteful environment, where design becomes welcoming. The second edition promises to be even more spectacular, thanks to the location that will give an unprecedented view on one of the symbols of the city of Milan ... curious?

#staytuned!

BIG RIDE

BIG RIDE is the longest inflatable for adults in the world and the first in Italy: 270 meters of pure fun, an adrenaline event that makes big kids come back. The first edition of the Tour is Tema jungle, a journey of 30 minutes to go alone or with friends, strictly without shoes!

 

BIG RIDE will swell in every space that can accommodate it to guarantee two weeks of euphoria

RESTAURANT SAFARI

Exclusive and highly reserved events for top customers / journalists / VIPs created every time with a touch of originality that always distinguishes us to let us taste, for example, a preview of the dishes that the chefs protagonists of the 2018 edition of Taste of Rome have prepared ad hoc .

 

This year we had the touch of originality, bringing journalists aboard the flaming wasps of the 60s; they were able to enjoy the suggestive streets of Rome in an absolutely innovative and personalized way.

TOP GEAR LIVE

The only edition at the Turin Olympic Pala of the LIVE tour of the historic television program. 15,000 tickets sold for the two days of the show.

An exclusive opportunity to bring together the myth of TOP GEAR, in a world-renowned show.

Jeremy Clarkson and Richard Hammond presented an adrenaline and fun show: breathtaking acrobatics, incredible special effects, a highly successful driving sequence featuring the best precision drivers, including the stig.

BEIT & Editorial Domus with TOP GEAR Italy and QuattroRuote have organized this one-of-a-kind event.

ROMA FOOD STORY

The food area of the Rome Film Festival in 2014 and 2015 with the best rotating restaurants and the novelty of "cinema foods".

Rome Food Story, for 2 consecutive years, presented itself as a further attraction of the Film Festival, with a formula that proposed a new way to bring food closer to the great cinema.

An area in which the protagonists were the chefs who most represent traditional Roman cuisine and where visitors and the protagonists of the Festa del Cinema have been involved in food stories as in the stories told by the big screen.

It was a real extension of the Roman red carpet: 700 square meters in the heart of the Cinema Village, next to one of the Main sponsors of the festival, with a large terrace and a pavilion of about 350 square meters that hosted two historic Roman trattorias on rotation. guest chefs, parties and representation dinners.

MORTADELLABO'

At the request of Consorzio Mortadella Bologna igb, we reviewed and revitalized the fourth edition of the MortadellaBò festival, taking it back to Piazza Maggiore in Bologna.

A journey of taste with a selection of the best producers of mortadella, young and old, to offer free tastings to the public.

The end? To educate on the product, the quality and the history of the same to foster a new awareness in the consumer on one of the symbolic products of Italianness.

A fully equipped, independent, open-view kitchen with a great visual impact where 8 high-profile chefs, a restaurant in Bologna and one from Italy, have alternated collaborating in the creation of traditional and innovative dishes starring the mortadella. Each dish has been paired with a wine, recommended by the experts of the wine bars.

SPECIAL EVENTS

Our expertise allows us to create events tailored to our customers based on their needs, objectives and strategies.

 

The best locations, menus at 2, 4, 6 ... hands of exception and lots of fun are the basic ingredients of all the experiences we create tailored to each reality we work with.

©2018 by BEIT EVENTS srl

+39 02 36539650

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