In collaboration with: OnLocation
Salomon Press Launch
Location: Milan, Sky Eden Tower
Period: November 2023
Format
Conference
Official unveiling of Salomon as the official partner of the Milano-Cortina 2026 Winter Olympics. The event celebrates the brand’s commitment to excellence and innovation in winter sports, setting the stage for a prestigious collaboration that merges world-class athletic performance with cutting-edge design.
Inside the Sky Eden Tower, one of the tallest skyscrapers in the city, an exclusive après-ski event was hosted for journalists, sports figures, and special guests to celebrate Salomon’s partnership with the upcoming Italian Winter Olympics. The event combined breathtaking views, a refined alpine atmosphere, and the spirit of winter sports excellence.
Activities
Salomon
- Exclusive hospitality management for the 2026 winter Olympics
- Circa 80 exclusive attendees from Radio, TV, journals, field magazines, PR, sport
- Created an apres-ski atmosphere right in the heart of Milan at 110 meters high rooftop
- Catering Olympic-themed with support from Farm65 – top culinary hub in Milan
