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Salomon Press Launch

In collaboration with: OnLocation

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Salomon Press Launch

Location: Milan, Sky Eden Tower

Period: November 2023

Format

Conference

Official unveiling of Salomon as the official partner of the Milano-Cortina 2026 Winter Olympics. The event celebrates the brand’s commitment to excellence and innovation in winter sports, setting the stage for a prestigious collaboration that merges world-class athletic performance with cutting-edge design.

Inside the Sky Eden Tower, one of the tallest skyscrapers in the city, an exclusive après-ski event was hosted for journalists, sports figures, and special guests to celebrate Salomon’s partnership with the upcoming Italian Winter Olympics. The event combined breathtaking views, a refined alpine atmosphere, and the spirit of winter sports excellence.

Activities

Salomon

  • Exclusive hospitality management for the 2026 winter Olympics
  • Circa 80 exclusive attendees from Radio, TV, journals, field magazines, PR, sport
  • Created an apres-ski atmosphere right in the heart of Milan at 110 meters high rooftop
  • Catering Olympic-themed with support from Farm65 – top culinary hub in Milan