In collaboration with TGV and VG Advertising
TGV Milan – Paris Restarts with a Focus on Sustainability
Period: Spring 2025
Location: Garibaldi Station, Milan – Porta Susa Station, Turin
FORMAT
Traveling with a focus on sustainability:
To mark the reopening of the Milan–Paris railway line operated by TGV InOui, two tailor-made activations were created to engage different target audiences and strengthen the brand’s presence in Italy, showcasing the comfort and speed of TGV travel.
In collaboration with VG Advertising, Milan Garibaldi and Turin Porta Susa stations came to life with targeted engagement activities, including the distribution of branded gadgets, informative touchpoints, and experiential moments designed to highlight the benefits of the TGV route.
Activities
Final stop: Disneyland Paris
The goal: to increase brand awareness of TGV as the ideal solution for reaching Paris and Disneyland Paris, through a series of dedicated activities targeting both commuters and families — featuring immersive setups and interactive experiences designed to engage both children and adults.
- 4 activations at Milan Porta Garibaldi and Turin Porta Susa stations
- 1 press conference
- 20 influencers involved
