In collaboration: Martini
Martini 160° Anniversary Celebration
Period: July 2023
Location: Arco della Pace
FORMAT
Celebrate, with a POP UP!
Celebrating 160 years of Italian excellence with an exclusive pop-up at the Arco della Pace, one of Milan’s most iconic landmarks.
16 days of exclusive parties, featuring international VIP guests and a unique atmosphere, dedicated to Martini’s tradition and innovation. Discover the Martini experience, savor its iconic cocktails, and immerse yourself in an elegant and vibrant ambiance.
Activities
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- 6 corporate and VIP guests’ parties – Tananai, Dakota Johnson, Chiara Ferragni, La Rappresentante di Lista, etc.)
- 16 days of activation
- Dedicated artistic projection – show running every night for duration of activation
- One of the most beautiful places in Milan, Arco della Pace, fully branded with Martini