St-Germain Garden Tales: Social Experience
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St-Germain Garden Tales: Social Experience

In collaboration with St-Germain and Martini

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St-Germain Garden Tales:
Social Experience

Period: June – September 2023

Location: Cascina Cuccagna

FORMAT

The St-Germain Oasis at Cascina Cuccagna

Thanks to St-Germain, the spaces of Cascina Cuccagna were transformed into one of the most enchanting locations in the heart of Milan — a magical place where nature, design, and emotion blended into an immersive and surprising experience.

The goal: to make the iconic St-Germain Hugo cocktail the star of an activation designed to encourage direct social interactions among participants.

ACTIVITIES

Official Aperitif of the Tournament

  • Creation of a custom-built structure within the spaces of Cascina Cuccagna, featuring the involvement of artist Duilio Forte.
  • Personalization and branding of the venue.
  • 20,000 guests welcomed, also thanks to the participation of 50 influencers, with the goal of boosting word-of-mouth throughout the city of Milan.