In collaboration with St-Germain and Martini
St-Germain Garden Tales:
Social Experience
Period: June – September 2023
Location: Cascina Cuccagna
FORMAT
The St-Germain Oasis at Cascina Cuccagna
Thanks to St-Germain, the spaces of Cascina Cuccagna were transformed into one of the most enchanting locations in the heart of Milan — a magical place where nature, design, and emotion blended into an immersive and surprising experience.
The goal: to make the iconic St-Germain Hugo cocktail the star of an activation designed to encourage direct social interactions among participants.
ACTIVITIES
Official Aperitif of the Tournament
- Creation of a custom-built structure within the spaces of Cascina Cuccagna, featuring the involvement of artist Duilio Forte.
- Personalization and branding of the venue.
- 20,000 guests welcomed, also thanks to the participation of 50 influencers, with the goal of boosting word-of-mouth throughout the city of Milan.
