In collaboration with: St-Germain
Tennis Internationals 2024 – BNL
Location: Roma, Foro Olimpico
Period: April 2024
FORMAT
St-Germain as the protagonist
The allure of elite sports meets the elegance of the iconic St-Germain liqueur. During the Tennis Internationals, St-Germain takes center stage with a unique activation celebrating taste, style, and sophistication. Dedicated areas allow guests to fully immerse themselves in the St-Germain experience, offering a 360-degree celebration of its essence.
Activities
Official aperitif of the tournament
- Over than 85K sample distributed and more than 8K cocktails served
- Engaged 45% of total attendance
