FORMAT BEIT EVENTS Granmotori, The International Motoring Festival for Drivers And Dreamers FORMAT Join one of our next big event coming up: GRANMOTORI, THE INTERNATIONAL MOTORING FESTIVAL FOR DRIVERS AND DREAMERS. From classic cars to the vehicles of the future with motorbikes, a unique event that includes also food, fashion, design, and entertainment along the…
FORMAT BEIT EVENTS BIG RIDE: Prendila di petto, Finiscila di pancia Period: August 28 – September 7, 2025 FORMAT The most thrilling sport experience in Italy BIG RIDE isn’t just an attraction. It’s pure fun.A course with over 240 meters of jumps, obstacles, and laughter—perfect to enjoy solo or with friends.You’ll run, jump, roll, laugh,…
IN COLLABORATION WITH the Municipality of Rho Villa Burba Magic Light Garden Experience Period: 16 – 30 March 2025 Location: Villa Burba, Municipality of Rho FORMAT The first edition of the Light Experience format First stop of the Light Experience format by Be.It Events:a project created to meet the need of Villa Burba and the…
In collaboration with St-Germain and Martini St-Germain Garden Tales: Social Experience Period: June – September 2023 Location: Cascina Cuccagna FORMAT The St-Germain Oasis at Cascina Cuccagna Thanks to St-Germain, the spaces of Cascina Cuccagna were transformed into one of the most enchanting locations in the heart of Milan — a magical place where nature, design,…
In collaboration with TGV and VG Advertising TGV Milan – Paris Restarts with a Focus on Sustainability Period: Spring 2025 Location: Garibaldi Station, Milan – Porta Susa Station, Turin FORMAT Traveling with a focus on sustainability: To mark the reopening of the Milan–Paris railway line operated by TGV InOui, two tailor-made activations were created to…
In collaboration with: St-Germain Tennis Internationals 2024 – BNL Location: Roma, Foro Olimpico Period: April 2024 FORMAT St-Germain as the protagonist The allure of elite sports meets the elegance of the iconic St-Germain liqueur. During the Tennis Internationals, St-Germain takes center stage with a unique activation celebrating taste, style, and sophistication. Dedicated areas allow guests…
In collaboration with: OnLocation Salomon Press Launch Location: Milan, Sky Eden Tower Period: November 2023 Format Conference Official unveiling of Salomon as the official partner of the Milano-Cortina 2026 Winter Olympics. The event celebrates the brand’s commitment to excellence and innovation in winter sports, setting the stage for a prestigious collaboration that merges world-class athletic…
In collaboration with: St-Germain BNL Internationals of Italy Tennis Tournament 2025 Periodo: Period: April 29 – May 18, 2025 Location: Foro Italico FORMAT St-Germain Riviera Club At the 2025 Internazionali BNL d’Italia, St-Germain brings the timeless charm of the French Riviera to the vibrant world of tennis. For the second time, St-Germain returns to the Internazionali…
Trame di Luce
In collaboration with IMG Dal Cuore alle Mani Dolce&Gabbana Period: May – August 2025Location: Palazzo delle Esposizioni, Rome FORMAT The second Italian stop of the world tour After Milan and Paris, the exhibition From the Heart to the Hands: Dolce&Gabbana arrives in Rome, hosted in the prestigious Palazzo delle Esposizioni. The exhibition, which has drawn…